More than just a delivery – it’s a moment of brand connection. From unboxing to first brew, every touchpoint was reimagined to surprise, delight, and reinforce why shopping Keurig.com is the smartest sip. Designed to reward loyalty and build anticipation, the new experience turns every order into a curated welcome – inviting customers deeper into the Keurig ecosystem.

Objective:
Redesign the post-order experience for Keurig.com customers to elevate the unboxing moment and reinforce the value of buying direct. The goal was to highlight Keurig Perks, communicate key benefits like convenience, savings, and variety, and leave customers feeling confident, excited, and appreciated – ultimately building brand loyalty and repeat engagement.